MAS – Management Advisory Services
I worked in financial services marketing for years and then went on maternity leave….for 14 years! Like a lot of parents returning to the workforce, I struggled with finding something that would interest me and give me work/life balance.
As I was figuring out what I wanted to do, I did some pro bono work with local non profits, giving them strategic marketing advice. I loved it. Now I volunteer full-time with MAS, a consulting service that gives pro bono advice to Toronto non-profits since 1993. With 40+ Volunteer Consultants in governance, strategy, HR and fundraising, MAS is a charity funded by donations from satisfied clients. I like working with MAS because it has all the benefits of management consulting (variety of clients, strategic work, work from home, pick my own hours) and it does not have the one big disadvantage of management consulting – the “consulting song and dance”. Because I am not paid in money, I have the freedom to be completely honest with clients.
Why did I make this website?
No for-profit consultant in their right mind would create a website like this. They want to be paid for their “family jewels”. But I am paid in ways other than money, so I am free to share what I have learned. This website contains what my clients have taught me. The purpose of this website is
- to answer questions that clients have asked me (in case other clients have the same questions)
- to help my clients communicate internally what work will be done
- a foundation to support my outreach activities. My goal is to build marketing capacity in the non profit industry.
Lelia MacDonald B. Comm, MBA
MAS Volunteer Consultant and Marketing Practice Leader