Menu of Projects

Be specific about the help you needimages-27

Recruit the marketer with the right expertise.  Below is a menu of potential marketing projects for both generalists or specialists.  Follow the links to a sample job description that you can customize and for suggestions on where to find marketers.

Free up your own schedule.  The figures in the Expected Hours column approximate how long your professional volunteer will need for each project. Expect your own time commitment to be the same so you need to free up your schedule too.  The hours are a minimum and could increase depending on the number of staff involved; a bigger team improves the quality of the outcome but can add hours.

                                    MENU OF PROJECTS

Potential projects                                                    Expected
                                                                        hours

1.  THE ART OF MARKETING - CLARIFY AND PROTECT YOUR BRAND:
- review effectiveness of Touch points with donors           Generalist     5
- how to protect your Brand from internal risks              Generalist     5
- perform a promotion audit, clarify your message, 
   understand donor needs, write Brand Checklist for Board   Generalist 10-20
- write and layout website, brochures, ads, posters,         Generalist 10-40
- interview and write client stories                         Writer         5
- design artwork                                             Graphic Artist10
- create videos for website                                  Videographer  10
- communications plan for launch of new project              Generalist 15-25
- write Creative Brief and how to evaluate creative          Generalist     5
- make and place ads                                         Ad agency     20

2.  THE SCIENCE OF MARKETING - REVENUE EFFICIENCY:
- cost effectiveness of your revenues streams Revenue Efficiency report
portfolio churn Donor Churn report to gauge acquisition vs retention            
cost effectiveness of promo campaigns                         Generalist    20
- donor database analysis (profitability, predictive modelling,    
   generate leads,trends, data integrity,segmentation, experiments)
                     mid non-profit                           Generalist    10
                     large non-profit                         Analyst       10
- analyze cost/benefits of new ideas                          Generalist    1
- Social media
      how to increase traffic, website analytics              Social media  6
      should we allocate time vs other marketing activities   Generalist    2

3.  THE PEOPLE OF MARKETING
- how to structure a marketing department with job descriptions 
skill sets, tips to manage, typical career path               Generalist    10
- coach staff on all aspects of marketing
            be a sounding board for new ideas                 Generalist    2
            recruit volunteer marketing specialists
- Event Management
           organize events                                   Event Manager 20
           how to manage an event manager?should we?          Generalist    1 
- Spokesperson Training
         small non-profits (one employee, print media)        Generalist    4
         large non-profits (many employees, broadcast media)  PR Agency     6

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