Be specific about the help you need
Recruit the marketer with the right expertise. Below is a menu of potential marketing projects for both generalists or specialists. Follow the links to a sample job description that you can customize and for suggestions on where to find marketers.
Free up your own schedule. The figures in the Expected Hours column approximate how long your professional volunteer will need for each project. Expect your own time commitment to be the same so you need to free up your schedule too. The hours are a minimum and could increase depending on the number of staff involved; a bigger team improves the quality of the outcome but can add hours.
MENU OF PROJECTS
Potential projects Expected
hours
1. THE ART OF MARKETING - CLARIFY AND PROTECT YOUR BRAND:
- review effectiveness of Touch points with donors Generalist 5
- how to protect your Brand from internal risks Generalist 5
- perform a promotion audit, clarify your message,
understand donor needs, write Brand Checklist for Board Generalist 10-20
- write and layout website, brochures, ads, posters, Generalist 10-40
- interview and write client stories Writer 5
- design artwork Graphic Artist10
- create videos for website Videographer 10
- communications plan for launch of new project Generalist 15-25
- write Creative Brief and how to evaluate creative Generalist 5
- make and place ads Ad agency 20
2. THE SCIENCE OF MARKETING - REVENUE EFFICIENCY:
- cost effectiveness of your revenues streams Revenue Efficiency report
portfolio churn Donor Churn report to gauge acquisition vs retention
cost effectiveness of promo campaigns Generalist 20
- donor database analysis (profitability, predictive modelling,
generate leads,trends, data integrity,segmentation, experiments)
mid non-profit Generalist 10
large non-profit Analyst 10
- analyze cost/benefits of new ideas Generalist 1
- Social media
how to increase traffic, website analytics Social media 6
should we allocate time vs other marketing activities Generalist 2
3. THE PEOPLE OF MARKETING
- how to structure a marketing department with job descriptions
skill sets, tips to manage, typical career path Generalist 10
- coach staff on all aspects of marketing
be a sounding board for new ideas Generalist 2
recruit volunteer marketing specialists
- Event Management
organize events Event Manager 20
how to manage an event manager?should we? Generalist 1
- Spokesperson Training
small non-profits (one employee, print media) Generalist 4
large non-profits (many employees, broadcast media) PR Agency 6
