Top 3 Marketing Priorities – LARGE nonprofits

The Board of Directors needs to review 3 marketing areas, once a year.

1.  THE ART OF MARKETING    (CLARIFY AND PROTECT YOUR BRAND)Gaming-Hearts-icon
The art of marketing is the art of branding.

Work with your marketer to audit your promotional literature, clarify your message, identify what donors want to hear and define the look and feel of your brand. Obtaining Board approval of the Brand Checklist, empowers the ED to approve day-to-day marketing decisions.

2.  THE SCIENCE OF MARKETING   (ANALYZE FINANCIALS)Science-Test-Tube-icon
Every year end, these one-page reports identify changes to your marketing strategy with metrics you can follow every year.

3.  THE PEOPLE OF MARKETINGUsers-Group-icon
Do you have the right combination of marketing generalists and specialists to do the job?

Marketing is a skill that is learned in business schools and honed through work experience. Large non-profits can hire a marketer. Smaller non-profits can find a professional volunteer.   Orient your volunteer, treat them like a consultant and manage the relationship.

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