Top 5 Marketing Priorities – MIDSIZE nonprofits

1.  Make a great website that clearly and concisely explains your key messages and how you are unique.

2.  Copy the text and design onto all other promotional items for a consistent look and messages.

3.  Customize the template of the Revenue Efficiency Report for your Board to show the cost effectiveness of your revenue streams and how to improve your CRA Fundraising ratio.

4.  Customize the template of the Donor Churn Report for your Board to identify if you are better at acquiring new donors or keeping existing donors.

5.  If you have a donor retention problem, review the Touch Points with each audience.

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