“Marketing is the science and art of exploring, creating and delivering value to satisfy the needs of a target market” Philip Kotler
Which industries have the marketing skills that transfer easily?
The marketing skill sets needed in the financial services and pharmaceutical industries are highly transferable. This includes offering a service (vs a product), communicating using words (vs visuals), building relationships with clients. For nonprofits, branding is shaped less by advertising (which is the typical way to build a brand) and more by experiences received by service recipients and donors.
The nonprofit industry typically does not use the following marketing skills: