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The marketing challenges you face as a mid-size are much more complex than when you were small.  If you  spend $100,000+ in marketing and fundraising costs and salaries, you probably have a decent donor database and you have hired a marketer or a fundraiser.  But how do you run an efficient marketing department?  How do… Continue reading Midsize nonprofits

How to get your website to rank higher in Google MASSocialEntrepreneurs – How to start your own nonprofit: you have 5 paths. Imagine Canada blog – Answer 3 donor questions CanadaHelps webinar October 2017 – Recruit and Manage Skilled Volunteers MAS workshop – marketing and fundraising, January 2017 Charity Village webinar May 2016 Nonprofit boards –… Continue reading Articles

“Marketing is the science and art of exploring, creating and delivering value to satisfy the needs of a target market”  Philip Kotler Which industries have the marketing skills that transfer easily? The marketing skill sets needed in the financial services and pharmaceutical industries are highly transferable.  This includes offering a service (vs a product), communicating… Continue reading Non-profit vs for-profit marketing?